Millennials & Mobiles: Investigating the Mobile Shopping Experience
Maureen Ariza Paredes, Jenna Mussar, Joshua Isenberg, George Paravantes, MFA IxD
Humber College Institute of Technology & Advanced Learning
Abstract
What's it like to shop for groceries using the Grocery Gateway mobile app? A good UX for Millennials in the Grocery Gateway app is one that is quick, efficient, convenient and informative. Taking advantage and making use of shopping and grocery store metaphors and micro-moments is key to translate the physical grocery shopping experience to an online space. Particular attention should be paid to the categorization/organization of features that make the ordering process more efficient, such as the “My Lists” feature.
Presented at the 2nd UXinsight Conference in Utrecht, Netherlands March 7-8th, 2018
